Can your website fit in your pocket? Go Mobile
There’s no one I know that doesn’t have a mobile phone on them all the time. Even my 90 year old Grandmother has a mobile phone. Most people today have more than just a mobile phone, they have smart mobile devices which can access websites. More than likely, your website can be viewed on mobile devices, however it will most likely appear broken. Even when it appears correctly, it will be too large to fit on the screen and hard to navigate.
People are busy and they are always on the move. When they need to find something, they are more likely to pull out their smartphone from their pocket rather than taking their laptop out and setting it all up. When they land on your website, you want to keep them there and get them to engage with it. If your website is hard to navigate on their smartphones, they will move on to another website.
What’s the solution? Develop a mobile friendly website.
The point of a website for a business is to generate leads or sales. To maximise this, make sure your website has been optimised across all platforms and devices to avoid losing potential clients. Visit websites of large brands such as Car Sales and Wotif. You’ll find that going to their website on your phone will be a different experience to opening their website on your computer. Smaller companies and businesses are starting to follow suit and you should be too.
Take a look at the difference when accessing our website Magik Apps on an iPhone compared to a desktop computer.
According to the research conducted by IPSOS, Australia is second in the world for smartphone market penetration. The data shows that 58% Australians access the Internet everyday on their smartphones. 94% of smartphone users have said that they have used their devices to research a product or service on their devices. More importantly, 65% of these smartphone users have taken action by contacting the business.