Getting It Right Online
I recently came across an interesting and useful article that may be useful for those who are struggling with establishing their online presence.
One section of the article talked about one of Magik’s client Melanie from Flash fotos who won the Small Business Award at the 2011 Telstra Business Awards. Flash Fotos is a photography business based on the Sunshine Coast. Amongst other things, they’ve hired the Magik team to develop their website and business cards.
Here’s what Melanie had to say about getting it right online…
“If you don’t have the expertise, rather than spending lots of time learning and experimenting, outsource and get it done professionally. It’s quicker and you’re more likely to get it right first time.
“I think you need to find your own approach that works for your business. Doing something which stands out from the crowd works better than doing what everybody does.”
TIPS from Melanie Summer
- “Put lots of research into selecting the right domain name so customers find you and not a competitor with a similar name. For example, in retrospect Flash Fotos was not the best choice as people naturally spell it with a ‘ph’ and another photographer uses that domain name.”
- “Visit as many other websites as possible. Show your web designer what you like and what you don’t like. Keep up the communication and stay involved throughout the whole process. Nobody knows your business and needs better than you.”
- “Who has time to read newsletters? I receive so many and delete most of them unread. The biggest problem I see is that people try to sell with newsletters rather than simply offering value. Find something newsworthy and of interest to your customers, relate it to your business and only then demonstrate how your business can help with a special offer.”
- “We did the search engine marketing (SEM) ourselves, but didn’t have much success. So get the professionals to help you. SEM needs constant attention and tweaking in order to work well. This is time most small business owners don’t have.”