eCommerce websites are found everywhere in today’s web and remain one of the top ways to enhance consumer interaction. This great feature doesn’t come without problems. Despite the ease of online shopping, eCommerce cart abandonment rates hover around 95-96%. Sometimes customers simply change their minds (we can’t really do anything about that), but more often than not customers are led around in circles by poorly-designed eCommerce websites that confuse and frustrate them.
So what distinguishes a great eCommerce web design from the ones that leave the customer unwilling to buy? We’re sure you’ve experienced a poorly-designed eCommerce website. Just when you think you’re ready to buy, the cart clears spontaneously, or the checkout button doesn’t work. The products lack descriptions and the prices change when you try to buy. Regardless of the industry, when you experience frustrations such as these, you immediately stop buying and find another source of product.
Magik New Media understands that when we add an eCommerce option to your website, you need to make sure it has a superior design. We follow some basic principles to drive your customers straight to checkout. Our geographic location caters specially to E-commerce across Australia. Located in Brisbane, we are familiar with the services, products and expectations of Australian buyers.
Magik New Media will help you define your marketing goals, sales expectations and best practices to reach maximum consumer outreach. We will design your eCommerce site from the ground up- everything from content development to final graphic design layout. Such a directed approach will give your site consistent branding on every page and customers will recognize the superior quality of your eCommerce web design.
E-commerce in Australia is fuelled by buyers who know what kind of product or service they want when they begin shopping online. No one hops online to just browse every product a site has to offer. This is where many eCommerce websites go wrong- they treat eCommerce like the offline buying experience. Online shopping requires a directed path to guide the buyer to the products they want quickly. Magik New Media’s familiarity with “buy paths” and directed marketing ensures your customers can find exactly what they’re looking for in your eCommerce website before they decide not to buy.
Finally, Magik New Media provides search engine optimisation specially designed for eCommerce pages. Instead of throwing up all the search hits within your eCommerce website after the customer searches for a product, Magik New Media uses meta-data tagging. Customers don’t get an overwhelming list of products when they search. Instead, they can quickly sort by price, location and whatever other sort options you want to provide to your consumer.
No matter how big or small your eCommerce website, you want to make sure it works flawlessly. Magik New Media delivers these results every time to your customers.