Search engine optimisation, or SEO, is one of those things that those of us in the web design world kind of take for granted, but if you are new to the game we can explain it to you pretty easily. So what is search engine optimisation? SEO is the process by which we make your website easier for users to find when they do a search on a search engine. We make your website search engine optimised by putting in the right keywords to make sure that your website is at the top of the list when someone searches for those keywords. You see, every engine search is logged and used by companies such as Magik New Media to see what people are looking for out there, among other reasons. We take this data and incorporate it into the site we build for you.
SEO is but another facet that we use to keep new visitors and old flocking to your website. It’s great if someone has already heard of you and types the name of your business into the search field, but what if they are simply looking for, let’s say, cheap flowers in your city. If you are a florist in that city, you want those people to find you. SEO can practically guarantee that your florist business will be near or at the top of the list when someone searches for those keywords.
While we are more than confident in our ability to optimise all websites across the globe, our specialisation in SEO is search engine optimisation in Australia. This is, after all, where we live. There’s nothing like the knowledge you get from working in your own backyard. No matter where you live in Australia, Magik New Media can get the job done. We know that SEO in Melbourne is subtly different than SEO in Sydney; it’s these kinds of subtle differences that you can only understand by being actively involved in such local markets. We consider ourselves a global Internet competitor when it comes to SEO, but locally we can say in all confidence that we are a true powerhouse. We know the market here inside and out and we put that knowledge to use for your business.
Creating the right website calls for you to take many things into consideration, but SEO is one of those things that must be a core principal. SEO is what gets people to your website in the first place. The subtle placement of keywords in your website’s text is what causes your site to pop up near or at the top of searches. If you are familiar with SEO, you’ve probably seen some sites that blatantly saturate their text with keywords, so much so that it ceases to flow and becomes almost unreadable. We know how to place keywords in the right amount and in such a way that even the most cynical user will never be aware of them. Search engine optimisation in Australia and the world over is all about subtlety and effectiveness combined.